Privacy Policy

Collins Roofing and Sheet Metal ("Collins Roofing," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard information when you visit our websites at collins-mrc.com and go.collins-mrc.com, contact us by phone or text, fill out a form, or otherwise interact with our business.

Collins Roofing and Sheet Metal is located at:

533 Commerce Way, Cloquet, MN 55720 — and —
8260 Arthur St. NE, Suite B-1, Spring Lake Park, MN 55432

By accessing our websites, you accept the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our websites.

Information We Collect

We collect information in the following ways:

Information You Provide Directly

When you fill out a form on our website, request an estimate, schedule an appointment, or contact us, we may collect:

• Your name
• Phone number
• Email address
• ZIP code or address
• Information about your roofing project (e.g., property type, current roof condition, message details)

Information Collected Automatically

When you visit our websites, certain information is automatically collected through cookies, tracking pixels, and similar technologies. This may include:

• Your IP address
• Device type, browser type, and operating system
• Pages visited, time on page, and how you arrived at our site (referring URL)
• The advertising campaign or keyword that led you to our site (if applicable)
• General location data based on your IP address

Phone Calls and Text Messages

When you call a phone number listed on our website, the call may be tracked, recorded, and transcribed for quality assurance, training, and lead-attribution purposes. The phone number you see on our website may be a dynamic tracking number that connects you to our business while allowing us to measure the effectiveness of our marketing.

When you text us or opt in to text messages, we collect the phone number, message content, and time of message.

Cookies and Tracking Technologies

Our websites use cookies and similar tracking technologies to operate the site, measure traffic, and improve user experience. Most modern websites use cookies to retrieve user details for each visit. Some areas of our site rely on cookies to enable functionality, and some of our advertising partners may also use cookies.

The third-party services listed below help us run our websites and marketing. Each may collect, store, and process data subject to its own privacy policy:

• Google Analytics & Google Ads — measure website traffic, track conversions, and serve ads. Google Privacy Policy
• Google Tag Manager — manages our marketing and analytics tags.
• Meta Pixel (Facebook/Instagram) — measures the effectiveness of our advertising and helps us show relevant ads on Facebook and Instagram. Meta Privacy Policy
• CallRail — tracks phone calls and form submissions made through our website. CallRail Privacy Policy
• ClickCease — protects our advertising spend from invalid clicks and click fraud.
• Acuity Scheduling (Squarespace) — handles online appointment scheduling. Squarespace Privacy Policy
• Roofle — provides online roof estimate functionality (where applicable).

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when one is being placed. Note that some parts of our website may not function correctly without cookies.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide estimates, quotes, and project information
• Schedule appointments and follow up on requested services
• Send you information about our products, services, promotions, and offers
• Track the effectiveness of our advertising campaigns
• Improve our websites, services, and customer experience
• Comply with legal obligations and protect our legal rights
• Prevent fraudulent or unauthorized activity on our websites

How We Share Your Information

We do not sell your personal information. We share information only with:

• Service providers who help us operate our business — such as call-tracking, analytics, scheduling, advertising, and customer-relationship management providers. These providers are contractually limited to using your information only to perform services for us.
• Manufacturer or warranty partners — when needed to register a product, process a warranty claim, or fulfill a project.
• Legal authorities — when required by law, court order, or to protect our rights, property, or safety.

Text Messaging

Collins Roofing and Sheet Metal may send text-message updates and responses to consumers about pricing, products, and services offered through collins-mrc.com.

When you opt in to receive text messages, we may send a confirmation message. Message and data rates may apply. Message frequency varies. Reply HELP for help, or STOP to cancel at any time. After you reply STOP, we will send a confirmation that you have been unsubscribed and will not send further messages unless you opt in again. Carriers are not liable for delayed or undelivered messages.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. We use the information you provide to send and respond to your mobile messages — including sharing it with platform providers, phone companies, and other vendors who help us deliver messages. Text-messaging originator opt-in data and consent are not shared with third parties. We may disclose information to satisfy legal, regulatory, or governmental requests, avoid liability, or protect our rights or property.

This policy applies to your use of our text-message service and supplements (does not modify) the rest of this Privacy Policy.

Your Choices and Rights

You have several choices about how your information is used:

Marketing Communications

You can opt out of marketing emails at any time by clicking the "unsubscribe" link in any marketing email we send. You can opt out of text messages by replying STOP. Even after opting out of marketing communications, we may still contact you about an active project, scheduled appointment, or service issue.

Cookies and Tracking

You can disable cookies through your browser settings. You can opt out of personalized advertising from many ad networks at aboutads.info/choices and optout.networkadvertising.org.

Privacy Requests

Data Retention

We keep your personal information for as long as needed to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Lead and customer information is typically retained for the lifetime of the customer relationship plus a reasonable period for warranty, tax, and recordkeeping purposes.

Data Security

We use reasonable physical, technical, and administrative safeguards to protect your information from unauthorized access, disclosure, alteration, and destruction. However, no internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our websites are intended for adults considering home improvement services. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us so we can delete it.

Third-Party Links

Our websites may contain links to third-party websites or services that are not operated by us. We are not responsible for the content or privacy practices of those sites. We encourage you to review the privacy policy of any third-party site you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates when the most recent changes were made. By continuing to use our websites after changes are posted, you accept the updated policy.

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